A family-run farm based in the village of Caldbeck, a hidden gem in the Northern Lake District. Midtown Milkhouse is a fresh milk vending machine that offers a range of local produce including milk, cheese, meat and baked goods. The family prides itself in diversifying the traditional dairy farm model to create an option for zero-mile food production. The business’s success over the last two years is a testament to the values of this farm and the people who run it. Through digital marketing, it has reached a huge audience of 2.8 million views on the #midtownmilkhouse on Tik Tok and has a following of over 11,000 across multiple social media channels.
The visual brief was to create a personable and unique brand that would look great on their 1-litre milk bottles. They wanted to create a country brand that would sit alongside their way of life, appreciating their farm and the history of their roots. We got to work to identify a few key areas of their farm including their Border Collie dog Lexi, the Pedigree Holstein herd of cows and even the fell that sits behind the farm, High Pike. In the end, we decided to use the Stable building that sits within the farmyard.
The website’s goal was to tell the story of Midtown Farm, while also providing customers with all the necessary information they need when visiting. A year after first building the site we transformed it from a single page to an e-commerce site to accommodate the new branded t-shirts – expanding the site from its original design.
For Midtown Milkhouse, I offer a range of photography services that includes videography, photography, short-form video, and social media content. Throughout our years of collaboration, I have created engaging images and videos for various purposes (including the launch of their new T-shirt line) to keep the Milkhouse’s audience engaged. My work showcases the business in its natural form, giving the audience an up-close and personal experience.
My design services for Midtown Milkhouse encompass everything from creating the initial bottle design to producing visually stunning signs, posters, adverts, and machine wraps. By collaborating closely with them, I ensure that their brand’s look extends seamlessly from their logo into every aspect of their business. Using their brand colors and assets, I craft branded content that sets them apart from their competitors. My most recent project with them involved designing a standout van wrap for their latest venture.