Midtown Milkhouse | Gallery
MIDTOWN MILKHOUSE CASE STUDY
From the fells naturally
A family-run farm based in the village of Caldbeck, a hidden gem in the Northern Lake District. Midtown Milkhouse is a fresh milk vending machine that offers a range of local produce including milk, cheese, meat and baked goods. The family prides itself in diversifying the traditional dairy farm model to create an option for zero-mile food production. The business’s success over the last two years is a testament to the values of this farm and the people who run it. Through digital marketing, it has reached a huge audience of 2.8 million views on the #midtownmilkhouse on Tik Tok and has a following of over 11,000 across multiple social media channels.
Statistics
Tik Tok Hashtag views
0
M
Instagram follows
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K+
Facebook follows
0
K
Branding
Creating the Bottle & Logo
The visual brief was to create a personable and unique brand that would look great on their 1-litre milk bottles. They wanted to create a country brand that would sit alongside their way of life, appreciating their farm and the history of their roots. We got to work to identify a few key areas of their farm including their Border Collie dog Lexi, the Pedigree Holstein herd of cows and even the fell that sits behind the farm, High Pike. In the end, we decided to use the Stable building that sits within the farmyard.
WEB Design
The goal was to… tell a story
The website’s goal was to tell the story of Midtown Farm, while also providing customers with all the necessary information they need when visiting. A year after first building the site we transformed it from a single page to an e-commerce site to accommodate the new branded t-shirts – expanding the site from its original design.
Photography
Capturing the moment
For Midtown Milkhouse, I offer a range of photography services that includes videography, photography, short-form video, and social media content. Throughout our years of collaboration, I have created engaging images and videos for various purposes (including the launch of their new T-shirt line) to keep the Milkhouse’s audience engaged. My work showcases the business in its natural form, giving the audience an up-close and personal experience.
— ANGUS HODGSON, OWNER
“Becky has played a vital role in growing our business ”
Graphic Design
The brand look extends seamlessly
My design services for Midtown Milkhouse encompass everything from creating the initial bottle design to producing visually stunning signs, posters, adverts, and machine wraps. By collaborating closely with them, I ensure that their brand’s look extends seamlessly from their logo into every aspect of their business. Using their brand colors and assets, I craft branded content that sets them apart from their competitors. My most recent project with them involved designing a standout van wrap for their latest venture.
Socials
Self-serve milkshakes became very popular
Since launching in August of 2020, during the lockdown, the milkhouse has seen huge success across the North of England with customers travelling up to 6 hours to come and visit the “Famous Midtown Milkhouse” The shop reached its peak in the winter of 2020 when it added a shaky cow milkshake bar. Around this time, social distancing measures prevented households from mixing or socialising, therefore making self-serve milkshakes became very popular. Social media helped the business massively and by utilising this during this time we grew an audience of 6 thousand on Instagram. We kept our audience engaged with content that included competitions and short-form videos. I was able to share the brand’s story with a huge audience over social media, which resulted in them gaining massive amounts of new customers.