Branding
Midtown Milkhouse
A family-run farm based in the village of Caldbeck, a hidden gem in the Northern Lake District. Midtown Milkhouse is a fresh milk vending machine that offers a range of local produce including milk, cheese, meat and baked goods. The family prides itself in diversifying the traditional dairy farm model to create an option for zero-mile food production. The business’s success over the last two years is a testament to the values of this farm and the people who run it – it has reached a huge audience of 2.8 million on Tik Tok and has a following of over 11,000 across multiple social media channels.
The visual brief was to create a personable and unique brand that would look great on their 1-litre milk bottles. They wanted to create a country brand that would sit alongside their way of life, appreciating their farm and the history of their roots. We got to work to identify a few key areas of their farm including their Border Collie dog Lexi, the Pedigree Holstein herd of cows and even the fell that sits behind the farm, High Pike. In the end, we decided to use the Stable building that sits within the farmyard. We used inspiration from other Cumbrian and Lake District Brands that had a traditional and country feel.
The outcome of this project is a friendly mix of traditional and modern text alongside an original sketched drawing of the Stable building. The style of the milkhouse icon is complemented by the boldness of the text creating a logo that is balanced and inviting. Since we created the logo, we have slowly developed a country lifestyle brand that is well-known in the local area. Developing the T-shirt concept with Cardiff-based illustrator Matt- allowed us to fully realise the brand from neutral colours to a more vibrant colour palette.
To Find Midtown Milkhouse
Web: midtownmilkhouse.co.uk
Socials: @midtown_milkhouse
