Lakes and Fells Candle Company is a candle company based in the Lake District. Sophie the founder of Lakes and Fells set up after finding a love for fragrances and candle making during the Covid-19 pandemic. The candles are all homemade and handcrafted by Sophie herself which adds an extra charm to the gorgeous scents. Since setting up in 2021 they have grown hugely and now stock in local shops and cafés.
The visual brief for the branding was to create a soft and subtle brand that was friendly and inviting. As all of the scents were inspired by the nature that surrounds Sophie’s home in Caldbeck we used a natural colour palette which would look great on Sophie’s packaging. For the logo design, we explored different elements of the company’s names knowing that we wanted to have fells within the logo – I got started creating options with original artwork of fells. After a few revisions, Sophie fell in love with this logo and we created a brand surrounding that!
The outcome is a wholesome brand that is soft and modern. An all-encompassing brand experience that embraces Sophie’s vision and propels her business to new horizons. We used a mixture of square fonts to compliment the bold line drawing of the mountain. The Logo works in lots of different ways and translates beautifully on Sophie’s packaging and candles. The branding tells Sophie’s story and allows her to develop the business further if she chooses to.