Inglewood escapes is a tranquil retreat in the heart of the Cumbrian village, of Wetheral. Situated right beside the Eden River the camping pods are the perfect stay for anyone looking to escape in the countryside. Relax in the hot tub overlooking the ancient forest or take advantage of the many paths along the riverside. The Duddy family set up the business in early 2022 and since have had great success with guests! The family have been working hard to make Inglewood a welcoming and inviting place for anyone who visits. With so many activities and places to explore you are sure to have a wonderful time at Inglewood Escapes!
The visual brief of the project was to create a brand that reflected the farm’s beauty, we looked at the natural landscape around them, the rolling hills, and the winding river. We also took inspiration from the namesake of the business… Inglewood and the large oak tree stand at its centre. The Duddy’s also specifically mentioned that they wanted to make a feature of the camping pods within the logo to instantly identify the service of the business.
The outcome after a few rounds of revisions is a beautifully balanced farm logo that highlights the nature you experience at Inglewood Escapes. Within the original artwork you can identify, the oak tree, a camping pod, and a cow, with the line underneath subtly, hinting at the river that runs alongside the pods. The traditional text style grounds the artwork to create a friendly yet professional look. We made sure that the logo can be displayed in many ways, creating 2 secondary logos with a colour palette that reflects the nature that surrounds them.