The visual brief of this project was to create a modern brand for Tom Chaldecott, who is a Senior Machinery Safety Consultant. Tom’s new company “Knox Thomas’ will help manufacturers comply with legal requirements, design products that meet those regulations and avoid costly mistakes. He sought a brand and photography that reflected his business philosophy, which was pragmatic and focused on solutions.

The brand is made up of a tick element that is incorporated into the ‘X’ in the word Knox, the tick represents a solution and completion which is what Tom aims to do for his clients. The electric-blue logo shows Tom’s fresh and modern approach to Health and Safety. He is trying to set himself apart from the other, more traditional businesses.